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Anyone entering the second room at EXPERIENCE TIROL will embark on a journey through time in a way that has never been seen before. Our virtual reality installation is not just a visual experience – it is the result of months of development work, historical meticulousness and the use of state-of-the-art technology.

Summer vacation! At last! For many families, this means getting out into nature and embarking on an adventure. But what to do when the weather doesn’t play ball?

Our innovative experience format centered around the history, culture and identity of Tirol has been…

What a pleasure. We recently received the CourageMaker Award from the Tiroler Tageszeitung. The business prize was awarded in four categories. Our parent company Infotainment Tirol GmbH came out on top in the “New Start” category and was recognized by the jury.

A highlight for school classes – right in the heart of Innsbruck

At Experience Tirol, we use the power of scents to take our visitors on a profound and emotional journey through Tyrolean history. But why do people actually react emotionally to smells?

Anyone visiting EXPERIENCE TIROL will meet two personalities after just a few moments: Thomas and Anna Gruber. But who are they? What makes them stand out? Father Thomas made the start. Today, everything revolves around Anna.

Spring stands for renewal. EXPERIENCE TIROL takes you on a journey through the eventful history of the region and lets you start the warm season with new ideas and fresh energy.

Many Tyroleans think they know their homeland inside out. But have you really experienced Tirol with all your senses?

If you don’t just want to see history, but feel it, then EXPERIENCE TIROL is just the thing for you. A visit that not only imparts knowledge, but also stays in your heart!

About a life between Klimt, Schiele and Adolf Hitler.

And a very special Christmas delicacy from Tyrol.

About an inquisitor, the Innsbruck witch trial and Helena Scheuberin.

… you’re not giving your loved ones ordinary Christmas presents this winter, but something truly extraordinary: a magical journey into the heart of Tyrol, where history comes to life and amazement awaits at every turn.

About character assassination, great deeds and how Tyrol became part of Austria.

About emigrants, the Margreiters, kitsch and artificial intelligence.

About Abd-ru-shin, “Tyrolean Knights of the Grail” and the 2024 National Council elections.

About Michael Gaismair, Andreas Hofer, democracy and the Gaistal.

Why you can experience a Christmas party with us that no one in the team is guaranteed to forget in a hurry.

Tirol has so much to offer when the weather is nice.
Innsbruck too.
But what to do when it rains?
In addition to EXPERIENCE TIROL, we have more ideas for you.

About the last public execution, expensive beer and our first birthday.

We celebrated our first birthday on September 1, 2024.
The number of visitors in year one exceeded our expectations and is set to double in the next season.
New products, including a podcast and merchandise, as well as a theme song will attract even more attention.

About the eventful history of the “Cathedral of Consumption”, courage and pioneering spirit.

The sunshine draws us out into nature and up the mountain. But there are excellent reasons to visit EXPERIENCE TIROL in the best weather.

About a wild rumor, Tyrolean idiosyncrasies and missed opportunities.

In episode 2 of “EXPERIENCE TIROL – The Podcast”, we talk about giants, dragons, the Catholic Church and Wilten Abbey.

We have started our own podcast and are taking a look at the “real Tyrol” together with you.
Unromantic but with heart.
Here you can find out what it’s all about and stream the first episode.
Have fun!

Opera has its orchestra and its singers, film has its film music. But what is played at EXPERIENCE TIROL? Here you can find out everything about the music in our show.

What would EXPERIENCE TIROL be without the two leading figures, Thomas and Anna Gruber. But who is Thomas and what makes him special?

Co-Managing Director and technology fan Peter Margreiter in an interview about the fascination of staging.

Co-Managing Director and author of the screenplay, Felix Kozubek, talks about the development of the frame story and the value of good storytelling.

About the idea of starting an EXPERIENCE TIROL blog and what you can expect here.

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Welcome to WordPress. This is your first post. Edit or delete it and start…