The new way, Tyrol
There has never been anything like this before. Is it a museum? A digital wonderland? A new place of interest? A modern play? Not quite. It’s an immersive experience. On 512 square meters, 60 minutes of the best entertainment await you at Kaufhaus Tyrol, in the middle of Innsbruck. Five rooms that will captivate you.
Travel with us to the highest peaks of Tyrol. Experience the history of this country up close. Be there when a ski jumper jumps down the Bergisel ski jump or when the mountain fires burn on the horizon. Let Emperor Maximilian show you his Innsbruck around 1500 AD. Glide over the seemingly endless Ahornboden or indulge in the fascination of art from Tyrol.
Spectacular views. A stirring and emotional story. The latest technologies such as virtual reality, holograms, 360-degree projections and much more await you, your family and friends.
Emotional. Immersive. Unique.
The new way to experience Tyrol. That is EXPERIENCE TIROL.
Tickets & Prices
60 minutes of excitement, fun & knowledge. An immersive experience that will leave you spellbound.
5 narrated worlds.
New perspectives, emotional moments and 1,000 memories are waiting for you.
Info & Questions
Yes. A new tour starts every 20 minutes. For organizational reasons, you must therefore buy a ticket for a fixed time slot.
You can find our current opening hours in the footer at the bottom of the website.
Yes, you are welcome to take photos with your phone for personal use. Filming or photography for commercial purposes is prohibited. For press or influencer inquiries, feel free to contact us at firstname.lastname@example.org
Yes, you can buy your ticket on the spot. Our Experience Hosts will be happy to help you.
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