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The new way, Tyrol
to experience.

There has never been anything like this before. Is it a museum? A digital wonderland? A new place of interest? A modern play? Not quite. It’s an immersive experience. On 512 square meters, 60 minutes of the best entertainment await you at Kaufhaus Tyrol, in the middle of Innsbruck. Five rooms that will captivate you.

Travel with us to the highest peaks of Tyrol. Experience the history of this country up close. Be there when a ski jumper jumps down the Bergisel ski jump or when the mountain fires burn on the horizon. Let Emperor Maximilian show you his Innsbruck around 1500 AD. Glide over the seemingly endless Ahornboden or indulge in the fascination of art from Tyrol.

Spectacular views. A stirring and emotional story. The latest technologies such as virtual reality, holograms, 360-degree projections and much more await you, your family and friends.

Emotional. Immersive. Unique.
The new way to experience Tyrol. That is EXPERIENCE TIROL.

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Tickets & Prices

60 minutes of excitement, fun & knowledge. An immersive experience that will leave you spellbound.


for a full 60 minutes of breathtaking entertainment


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for all from 6 to 14 years


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Students, schoolchildren, apprentices, people with disabilities, people over 65, civil servants


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Families receive a discount. Maximum 2 adults + at least 1 child or teenager up to 18 years.


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Immersion in the
Fascination Tyrol.

You want to get to know Tirol better? In just one hour? In an entertaining and unforgettable way?

It doesn’t matter if you live in Tyrol, have always lived here or are just visiting for a few days. Whether young or old, big or small. EXPERIENCE TIROL is there for everyone. When cutting-edge technology meets a compelling story, emotion and knowledge, it becomes a show that will leave you amazed and dreaming.

Right in the heart of Innsbruck. Not far from the old town. A world of wonders awaits you at Kaufhaus Tyrol, the likes of which cannot be found anywhere else. From here, we venture into the history of Tyrol, learn to understand art and culture, marvel at sights and tour the highest peaks of this land together.

Sneak Peek in eines unserer VR-Erlebnisse

An experience.
5 narrated worlds.

New perspectives, emotional moments and 1,000 memories are waiting for you.

Info & Questions

Yes. A new tour starts every 20 minutes. For organizational reasons, you must therefore buy a ticket for a fixed time slot.

You can find our current opening hours in the footer at the bottom of the website.

But sure. Feel free to check out the online store.

Yes, you are welcome to take photos with your phone for personal use. Filming or photography for commercial purposes is prohibited. For press or influencer inquiries, feel free to contact us at

Yes, you can buy your ticket on the spot. Our Experience Hosts will be happy to help you.

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