The new way, Tyrol
There has never been anything like this before. Is it a museum? A digital wonderland? A new place of interest? A modern play? Not quite. It’s an immersive experience. On 512 square meters, 60 minutes of the best entertainment await you at Kaufhaus Tyrol, in the middle of Innsbruck. Five rooms that will captivate you.
Travel with us to the highest peaks of Tyrol. Experience the history of this country up close. Be there when a ski jumper jumps down the Bergisel ski jump or when the mountain fires burn on the horizon. Let Emperor Maximilian show you his Innsbruck around 1500 AD. Glide over the seemingly endless Ahornboden or indulge in the fascination of art from Tyrol.
Spectacular views. A stirring and emotional story. The latest technologies such as virtual reality, holograms, 360-degree projections and much more await you, your family and friends.
Emotional. Immersive. Unique.
The new way to experience Tyrol. That is EXPERIENCE TIROL.
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Tickets & Prices
60 minutes of excitement, fun & knowledge. An immersive experience that will leave you spellbound.
Immersion in the
Fascination Tyrol.
You want to get to know Tirol better? In just one hour? In an entertaining and unforgettable way?
It doesn’t matter if you live in Tyrol, have always lived here or are just visiting for a few days. Whether young or old, big or small. EXPERIENCE TIROL is there for everyone. When cutting-edge technology meets a compelling story, emotion and knowledge, it becomes a show that will leave you amazed and dreaming.
Right in the heart of Innsbruck. Not far from the old town. A world of wonders awaits you at Kaufhaus Tyrol, the likes of which cannot be found anywhere else. From here, we venture into the history of Tyrol, learn to understand art and culture, marvel at sights and tour the highest peaks of this land together.
Sneak peek into one of our VR experiences
An experience.
5 narrated worlds.
New perspectives, emotional moments and 1,000 memories are waiting for you.
Important
Info & Questions
Show. A thousand memories.
We are satisfied when you are. Thank you for your feedback!
Alice N.
I was very flashed and really impressed. When I arrived, the staff were very friendly. After a short personal introduction and training session for the 3D glasses, we were immersed in a “different world”. It was very impressive how it was set up. You can and should take a 360° look around. You even perceive sounds, matching scents… as if you were living in “real” time. A visit is therefore highly recommended. The structure, the history and the impressions of Tyrol are a REAL HIGHLIGHT!
Simply fantastic!
Google (5/5)
Maria C.
Super cool offer for all age groups! Classic aspects of Tyrolean history, combined with mega effects and the latest technology, make the whole thing a real experience! 5 stars for the extremely friendly staff and the “Experience Tirol!”
Tripadvisor (5/5)
Harald L.
Experience Tyrol and its culture from a different perspective. It was an incredibly fascinating 60 minutes for me and my family. It is almost a MUST as a Tyrolean, as a family or as a tourist to experience all this. The technology and entertainment is incredible.
Chapeau!
Google (5/5)
Rene E.
Where to start? I am totally impressed and overwhelmed, there is a lot packed in here, history, culture, customs, etc…. pure fascination and a great “message”. I can really recommend it, no matter what age. In one hour you get the latest, innovative technology, an insight into Tyrol’s history and much more (we don’t want to give too much away).
Congratulations and thanks to everyone involved, we’ll be back!
Tripadvisor (5/5)
Thomas S.
I was deeply impressed by the impressive innovation that EXPERIENCE TIROL has integrated into its premises. The time travel in particular, with its precise revival of past eras and the gripping effects, was simply enchanting. An absolute must for all those who want to explore Tirol in a completely new way!
Google (5/5)
Christof S.
Very impressive. Especially the journey back in time with VR glasses. From Ötzi, Emperor Maximilian, Andreas Hofer to the construction of the Europabrücke, etc., everything is included. Then a critical look into the future in the last room.
Mega!
Tripadvisor (5/5)
Birgit K.
A great experience for young and old. Anyone interested in the history and customs of Tyrol will get their money’s worth here!!! Absolutely recommendable! State-of-the-art technology makes this event an unforgettable experience. Very friendly staff. My whole family was delighted.
Mega. Thank you !!!
Google (5/5)
Waltraud L.
Thank you for this wonderful trip through Tyrol. We enjoyed this time with you during a team building session. We Tyroleans need gratitude but also tradition. It’s already cool and casual here. This trip was lovingly and professionally prepared. I will gladly recommend you to others.
Tripadvisor (5/5)
Markus M.
Whether you are a local or a visitor, young or old, this immersive show offers something for everyone. It provides a unique insight into Tyrolean culture and history and is designed to amaze and inspire every guest. The experience is located in the immediate vicinity of Innsbruck’s old town, making it an ideal stopover for visitors to the city!
Google (5/5)
Herbert G.
Here you get a great overview of the history, culture and landscape of our country, all presented using state-of-the-art technology. This is interesting for young and old. This was my second visit and was just as exciting as the first.
Tripadvisor (5/5)
Theresa F.
A very informative, interesting presentation of Tyrol’s history that can be experienced with all the senses, as well as a great framework story with Gregor Bloéb. I was most impressed by the depiction of Innsbruck at the time of the Battle of Bergisel. Thank you for this experience, I would watch it again anytime!
Google (5/5)
Bialas R.
We are a couple from Weimar in Germany and travel to Puglia/Vieste every year and always make a stopover in beautiful Innsbruck. It was only by chance that we heard about this great Tirol presentation and visited it straight away. It was an entertaining hour, full of enthusiasm and emotion with a goosebump feeling, as Tyrolean history was presented in a way that was easy to understand for all ages using the most modern electronic means. Thanks to the creators for the effort and great technical effort and we wish you continued success for this unique artistic work.
Tripadvisor (5/5)
Nadine L.
Incredibly impressive images and emotions
Recommended for young and old – a MUST when visiting Innsbruck
All in all, simply MAGICAL!
Google (5/5)
Magdalena G.
Absolutely worth seeing – a really great experience, with lots of excitement and fun!
As a Tyrolean I was very touched and proud!
Tripadvisor (5/5)
Stefano B.
A very impressive experience for young and old! If you want to experience Tyrol, this is the right place for you, technically excellent, a highlight for the whole family.
Google (5/5)
Melanie E.
It was great! We were there with the whole family (from primary school age to pensioners) and everyone enjoyed it and had fun.
Tripadvisor (5/5)
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